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| Author: | Creyer, E. H. Ross, W. T. Jr. |
| Title: | The impact of corporate behavior on perceived product value. |
| Journal: | Marketing Letters
1996 : MAR, VOL. 7:2, p. 173-185 |
| Index terms: | PRODUCTS CONSUMER CHOICE BUSINESS ETHICS |
| Language: | eng |
| Abstract: |
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