search query: @journal_id 794 / total: 218
reference: 151 / 218
Author: | Giese, J. L. Spangenberg, E. R. Crowley, A. E. |
Title: | Effects of product-specific word-of-mouth communication on product category involvement. |
Journal: | Marketing Letters
1996 : MAR, VOL. 7:2, p. 187-199 |
Index terms: | COMPETITION BRANDS COMMUNICATION SALES |
Language: | eng |
Abstract: |
SCIMA