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| Author: | Holbrook, M. B. |
| Title: | Market success as a criterion for assessing player contributions in sport businesses via a regression-based approach using adjusted performance measures and quasi-dummy variables |
| Journal: | Marketing Letters
1996 : OCT, VOL. 7:4, p. 341-353 |
| Index terms: | MARKETING SUCCESS SPORTS INDUSTRY PERFORMANCE MEASUREMENT |
| Language: | eng |
| Abstract: | This paper proposes a method for estimating the relative contributions of players to victories as an assessment of their worth, by using winning percentage as a well-established proxy for market success. The proposed approach regresses winning percentage on adjusted measures of team performance plus quasi-dummy variables coded to represent the partipication rates of the relevant players. |
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