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| Author: | |
| Title: | Dynamic influences on individual choice behavior |
| Journal: | Marketing Letters
1997 : JUL, VOL. 8:3, p. 349-360 |
| Index terms: | CHOICE THEORY DECISION MAKING STRATEGY LEARNING INDIVIDUAL BEHAVIOUR |
| Language: | eng |
| Abstract: | This paper reviews briefly the research examining the process of individual decision making over time. The paper focuses on two areas of work in choice dynamics: research examining how choices may be made to exploit expectations about future options available, and research that has examined how current choices are influenced by the history of previous choices. The survey's theme is that if a general understanding of choice dynamics is to emerge, it will come through the development of boundedly-rational models of dynamic problem solving that lie on the interface between psychology and economics. |
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