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| Author: | Baumgartner, H. Steenkamp, J. |
| Title: | Multi-group latent variable models for varying numbers of items and factors with cross-national and longitudinal applications |
| Journal: | Marketing Letters
1998 : FEB, VOL. 9:1, p. 21-36 |
| Index terms: | MARKETING MANAGEMENT MODELS |
| Language: | eng |
| Abstract: | Varying sets of items and constructs are a problem frequently encountered in cross-national and longitudinal studies in marketing. The authors discuss the use of multi-group latent variable models in this situation and describe a method that can be used to handle unequal sets of items and constructs across groups in such models. A simulation study based on cross-national marketing data from Belgium and Great Britain revealed that accurate estimates of differences between latent means can be obtained with this procedure with as few as two common items. |
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