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| Author: | Reinartz, W. Kumar, V. |
| Title: | Store-, market-, and consumer-characteristics: the drivers of store performance |
| Journal: | Marketing Letters
1999 : FEB, VOL. 10:1, p. 5-22 |
| Index terms: | MARKETS CONSUMERS COMPANIES |
| Language: | eng |
| Abstract: | Four factors have traditionally been identified in influencing store performance: store-, market-, and consumer characteristics and competition. Given partially conflicting and, in some cases, dated findings in the literature the authors want to re-assess the effects. In particular, past research has usually considered only two out of the four constructs at any time, which is likely to result in erroneous interpretation of results. |
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