search query: @journal_id 794 / total: 218
reference: 79 / 218
| Author: | |
| Title: | Combining sources of preference data for modeling complex decision processes |
| Journal: | Marketing Letters
1999 : AUG, VOL. 10:3, p. 205-217 |
| Index terms: | Consumers Consumer choice Decision making Models |
| Language: | eng |
| Abstract: | In the paper, current state-of-the-art practices for combining preference data from multiple sources is reviewed. Future research possibilities are also discussed on. |
SCIMA