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| Author: | Sinha, A. |
| Title: | Understanding supermarket competition using choice maps |
| Journal: | Marketing Letters
2000 : FEB, VOL. 11:1, p. 21-35 |
| Index terms: | RETAILING SUPERMARKETS COMPETITION DECISION MAKING CONSUMERS |
| Language: | eng |
| Abstract: | The paper proposes a model combining the spatial interaction models with the new developments in internal markets structure analysis and allows to infer supermarket competition from revealed preference data. The paper models consumers' store choice decisions to be a 2 stage process in which consumers choose first the suburb and then the store. This method allows retail managers to understand the advantage of having their store chain in a particular area and also assess the competition within that area. |
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