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| Author: | Molin, E.J.E. Oppewal, H. Timmermans, H.J.P. |
| Title: | A comparison of full profile and hierarchical information integration conjoint methods to modeling group preferences |
| Journal: | Marketing Letters
2000 : MAY, VOL. 11:2, p. 165-175 |
| Index terms: | Conjoint analysis Groups Information |
| Language: | eng |
| Abstract: | This paper presents a comparative test of full profile (FP), original hierarchical information integration (HII-O) and integrated hierarchical information integration (HII-I) conjoint methods for modeling group preferences. It is hypothesized that in settings where groups need to decide about complex multi-attribute alternatives, HII-O will predict holdout profiles better than FP, and that HII-I will perform better than HII-O. |
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