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| Author: | Johnson, E.J. Bellman, S. Lohse, G.L. |
| Title: | Defaults, framing and privacy: Why opting in-opting out |
| Journal: | Marketing Letters
2002 : FEB, VOL. 13:1, p. 5-15 |
| Index terms: | Privacy Consumer choice Electronic commerce Internet Marketing |
| Freeterms: | e-commerce |
| Language: | eng |
| Abstract: | Differences in opt-in and opt-out responses are an important element of the current public debate concerning online privacy and more generally for permission marketing. This paper explores the issue empirically. Using two online experiments it is shown that the default has major role in determining revealed preferences for further contact with a Web site. The origins of these differences are explored showing that both framing and defaults have separate and additive effects in affecting the construction of preferences. |
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