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| Author: | Elrod, T. |
| Title: | Inferring Market Structure from Customer Response to Competing and Complementary Products |
| Journal: | Marketing Letters
2002 : VOL. 13:3, p. 221-232 |
| Index terms: | MARKET STRUCTURE COMPETITION COMPLEMENTARY GOODS PRODUCTS |
| Language: | eng |
| Abstract: | The authors consider customer influences on market structure, arguing that market structure should explain the extent to which any given set of market offerings are substitutes or complements. The authors describe recent additions to the market structure analysis literature and identify promising directions for new research in market structure analysis. Impressive advances in data collection, statistical methodology and information technology provide unique opportunities for researchers to build market structure tools that can assist "real-time" marketing decision-making. The paper provides a substantial list of references on this subject. |
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