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| Author: | Theoharakis, V. Hirst, A. |
| Title: | Perceptual Differences of Marketing Journals: A Worldwide Perspective |
| Journal: | Marketing Letters
2002 : VOL. 13:4, p. 389-402 |
| Index terms: | MARKETING REVIEWS PERIODICALS |
| Language: | eng |
| Abstract: | The practice of evaluating faculty and business schools based on their journal publications has increased the emphasis on research output in peer reviewed journals. Since journal standings are a frequently debated issue, this study seeks to examine the perceptual differences of journals between different segments of marketing academics. Based on a worldwide online survey, journals are assessed in terms of four subjective quality metrics: journal familiarity, average rank position, percent of respondents who classify a journal as top tier, and readership. It is demonstrated that an individual's geographic origin, research interests or journal affiliation can have a significant impact on journal rankings. |
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