search query: @journal_id 794 / total: 218
reference: 7 / 218
| Author: | Biyalogorsky, E. Naik, P. |
| Title: | Clicks and mortar : The effect of on-line activities on off-line sales |
| Journal: | Marketing Letters
2003 : VOL 14:1, p. 21-32 |
| Index terms: | INTERNET MARKETING ON-LINE INFORMATION RETRIEVAL |
| Language: | eng |
| Abstract: | Retailers feared that on-line activities would impact off-line sales, and they did not extend their business to Internet immediately. To ease the impacts of this switch, the authors of this article develop a method which gives available market data to retailers. This precending method eases to understand which off-line sales are cannibalized by on-line sales. |
SCIMA