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| Author: | Posavac, S. Herzenstein, M. Sanbonmatsu, D. |
| Title: | The role of decision importance and the salience of alternatives in determining the consistency between consumers´ attitudes and decisions |
| Journal: | Marketing Letters
2003 : VOL 14:1, p. 47-57 |
| Index terms: | CONSUMER BEHAVIOUR DECISION MAKING ATTITUDES |
| Language: | eng |
| Abstract: | This article concerns the importance of a consumer decision influences. The other topics are consumer decision choice in decision context and implications for promotion. The results of this article showed that when alternatives are not specified, decision importance relieves attitude-decision consistency. |
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