search query: @indexterm CLIENTS / total: 219
reference: 151 / 219
| Author: | Hanser, P. |
| Title: | Dem Kunden naheruecken. Wier sich Unternehmen neu organisieren |
| Journal: | Absatzwirtschaft
1992 : JUL, VOL. 35:7, p.32-39 |
| Index terms: | MARKETING CUSTOMERS CLIENTS |
| Language: | ger |
| Abstract: | Many enterprises look for, but only a few can find it: being close to the clients. If a firm is small, it is quite natural that it is near to clients, that is why sometimes large firms break into parts. There is a race to find the adequate form of organisation of the 21th century. |
SCIMA