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| Author: | Bednarczuk, P. Friedrich, J. |
| Title: | Kundenorientierung ohne Marketing |
| Journal: | Absatzwirtschaft
1992 : SEP, VOL. 35:9, p.90-97 |
| Index terms: | MARKETING CUSTOMERS CLIENTS |
| Language: | ger |
| Abstract: | The authors attempt to find a solution to the problems of service firms, they treat the organizational setup of the service oriented structures. They discuss the following success factors: loyalty to the clients, ability to recover, inner marketing, time management. |
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