search query: @indexterm CLIENTS / total: 219
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| Author: | Cravens, K. S. Flagg, J. C. Glover, H. D. |
| Title: | A comparison of client characteristics by auditor attributes: implications for the auditor selection process. |
| Journal: | Managerial Auditing Journal (IAE)
1994 : VOL. 9:3, p. 27-36 |
| Index terms: | AUDITORS CLIENTS BRAND NAMES |
| Language: | eng |
| Abstract: | Research appears to prove that clients and auditors are mutually attracted on desired traits. Prior research illustrates the significant role which auditor brand name (Big Eight versus non-Big Eight) plays in a client's auditor selection decision. Both auditor brand name and individual auditor reputation play a significant role in the pricing of initial public offerings. |
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