search query: @indexterm CLIENTS / total: 219
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| Author: | Michell, P. Sanders, N. |
| Title: | Loyality in agency-client relations: the impact of the organizational context |
| Journal: | Journal of Advertising Research
1995 : MAR/APR, VOL. 35:2, p. 9-23 |
| Index terms: | LOYALTY AGENCIES CLIENTS |
| Language: | eng |
| Abstract: | While the reasons for break-ups in agency-client relationships tend to be specific, the reasons for loyal relations are more general. A seven-factor model is postulated to explain organizational loyality, comprising two broader components (business and organizational environment), three intermediate components (general policies, attitudes, and processes toward suppliers), and two more focused components (interpersonal and actual account features). |
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