search query: @indexterm CLIENTS / total: 219
reference: 108 / 219
Author: | McDougall, D. Wyner, G. Vazdauskas, D. |
Title: | Valoracion del cliente como fundamento del crecimiento. |
Journal: | Harvard-Deusto Marketing & Ventas
1997 : MAY-JUN, 20, p. 21-23 |
Index terms: | CLIENTS MARKET SEGMENTATION MARKETING STRATEGY |
Language: | spa |
Abstract: |
SCIMA