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| Author: | Petrof, J.V. |
| Title: | Marketing de relaciones: ¿la reinvencion de la rueda? |
| Journal: | Harvard-Deusto Marketing & Ventas
1998 : MAY-JUN, 26, p. 10-14 |
| Index terms: | RELATIONSHIP MARKETING CLIENTS CONSUMER SATISFACTION |
| Language: | spa |
| Abstract: |
SCIMA