search query: @indexterm CLIENTS / total: 219
reference: 74 / 219
| Author: | Escobar, J.L. |
| Title: | Crear valor a traves de la gestion de la base de clientes ´Customer Value Management´(CVM). |
| Journal: | Harvard-Deusto Marketing & Ventas
1999 : MAR-APR, 31, p. 24-27 |
| Index terms: | CUSTOMER RELATIONS CONSUMER SATISFACTION CLIENTS DISTRIBUTION CHANNELS |
| Language: | spa |
| Abstract: |
SCIMA