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| Author: | Lichtenthal, J. D. Shani, D. |
| Title: | Fostering client - agency relationships: a business buying behavior perspective |
| Journal: | Journal of Business Research
2000 : SEP, VOL. 49:3, p. 213-228 |
| Index terms: | Management research Clients Consumer research Consumer behaviour |
| Language: | eng |
| Abstract: | The study supports the notion that an OBB (organizational buying behavior ) framework can be applied to client-agency relationships. The study also points to the importance of identifying the effect of internal organizational forces and the roles buying center members play. |
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