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Author:Markham, S. K.
Aiman-Smith, L.
Title:Product champions: truths, myths and management
Journal:Research Technology Management
2001 : MAY-JUN, VOL. 44:3, p. 44-50
Index terms:EMPLOYEE MOTIVATION
HUMAN RESOURCE MANAGEMENT
Freeterms:CHAMPIONS
Language:eng
Abstract:The authors report that research on champions contradicts certain myths about this near-legendary figure while validating others. At the same time, it suggests at least four actions managers can take to influence the champions in their own organizations.
SCIMA record nr: 221622
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