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| Author: | Moorman, C. |
| Title: | Consumer health under the scope |
| Journal: | Journal of Consumer Research
2002 : JUN, VOL. 29:1, p. 152-158 |
| Index terms: | Customers Clients Consumer research Health |
| Language: | eng |
| Abstract: | The author offers two new lenses for studuying consumer health. Theories of psychoimmunology and institutional environments bring a wider aray of individual, social, cultural, and organizational drivers into view, an they expose how higherstakes and more typical consumer activities involve important health a critical issue for many topics in the field but that consumer research can make important contributions to the study of health and the resolution of health problems. |
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