search query: @indexterm Clients / total: 219
reference: 19 / 219
| Author: | |
| Title: | Choosing and using agencies |
| Journal: | Admap
2004 : MAY, VOL. 39:5 (450), p. 19-20 |
| Index terms: | advertising agencies clients |
| Language: | eng |
| Abstract: | Client-agency relationships are more complex than ever, putting pressure on agency selection, and creating new problems in managing relationships. Good briefing and clear contracts are key. |
SCIMA