search query: @indexterm Clients / total: 219
reference: 19 / 219
Author: | |
Title: | Choosing and using agencies |
Journal: | Admap
2004 : MAY, VOL. 39:5 (450), p. 19-20 |
Index terms: | advertising agencies clients |
Language: | eng |
Abstract: | Client-agency relationships are more complex than ever, putting pressure on agency selection, and creating new problems in managing relationships. Good briefing and clear contracts are key. |
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