search query: @indexterm CLIENTS / total: 219
reference: 210 / 219
Author: | Moran, J. P. |
Title: | Account planning : a client view. |
Journal: | Journal of the Market Research Society
1988 : JUL, VOL. 30:3, p. 361-369 |
Index terms: | MARKET RESEARCH CLIENTS PLANNING ADVERTISING RESEARCH |
Language: | eng |
Abstract: |
SCIMA