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| Author: | Krähenbühl, N. |
| Title: | Darf man die Kräfte im Markt verzetteln? |
| Journal: | Management-Zeitschrift Industrielle Organisation
1989 : JAN, VOL. 58:1, p. 52-55 |
| Index terms: | CLIENTS COMPANY GROWTH SMALL BUSINESS |
| Language: | ger |
| Abstract: | In turbulent times, companies frequently encounter the growth thresholds that prevail between handicraft businesses, small-, medium- and large-size enterprises. The strategic principles of the growth process are mentioned. The role of power concentration is emphasized. A cybernetic model of strategy-building is presented. Some goal-conflicts occurring in a growing market are described and analyzed. Four different strategic approaches to the solving of goal-conflicts are recommended: 1. coalition; 2. consultation; 3. retreat; 4. unlimited growth. It is shown how a manufacturer can attend successfully to the growth process of his clientele without having to take incalculable risks himself. |
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