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Author:Leinicke, L. M.
Fish, G. L.
Title:A different approach to serving clients
Journal:Journal of Accountancy
1990 : JAN, VOL. 169:1, p. 53-56, 58, 60
Index terms:CONSULTANTS
CLIENTS
ACCOUNTING PROFESSION
Language:eng
Abstract:Discussion of how business advisory services /BAS/ differ from other such services, the experience CPA firms need to provide BAS, and obstacles and keys to success. Definition of BAS. Prerequisites and obstacles. Improper assignment of duties. Requirements for success. Need for frequent client contact. Trust and confidence of clients. Knowledge of the clients' objectives. Liaison. Lucrative opportunities. A Box outlines the American Institute of CPAs definition of BAS consultations, and another Box summarizes the main points.
SCIMA record nr: 77572
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