search query: @indexterm CLIENTS / total: 219
reference: 178 / 219
Author: | Filser, M. |
Title: | Methodologie d'laboration d'une typologie de clientle en marketing direct. |
Journal: | Revue Francaise du Marketing
1990 : JAN, 126, p. 57-66 |
Index terms: | CLIENTS DIRECT SELLING CONSUMER BEHAVIOUR MARKETING MODELS |
Language: | fre |
Abstract: |
SCIMA