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Author: | Fevre, J.-L. Corvo, J.-P. |
Title: | Le marketing direct business to business : volution et perspectives. |
Journal: | Revue Francaise du Marketing
1990 : JAN, 126, p. 81-95 |
Index terms: | DIRECT SELLING INDUSTRIAL MARKETING MARKETING STRATEGY CLIENTS |
Language: | fre |
Abstract: |
SCIMA