search query: @indexterm CLIENTS / total: 219
reference: 173 / 219
Author: | |
Title: | Cool customers in hot seats |
Journal: | Business
1991 : FEBRUARY, p. 111-112 |
Index terms: | SPORTS INDUSTRY CORPORATE IMAGE CLIENTS |
Language: | eng |
Abstract: | Review of corporate hospitality involving sports events. Package cost. Venues. Balance between corporate patronage and public access. Spectators for polo matches, tennis, soccer, and rugby. Tours of wine regions as forms of corporate hospitality. Costs and effect. |
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