search query: @indexterm CLIENTS / total: 219
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| Author: | Schwarz, P. |
| Title: | Handelskarten: Koenigsweg zum Kunden? |
| Journal: | Absatzwirtschaft
1991 : FEB, VOL. 34:2, p.55-56 |
| Index terms: | CUSTOMERS CLIENTS MARKETING |
| Language: | ger |
| Abstract: | The end of the fifties saw the birth of the first German client cards in a Stuttgart warehouse. Since then numerous small and large commercial enterprises followed the Stuttgart example. The author shows this effective bank note sparing device by means of the new Ikea concept. |
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