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| Author: | Shi, L. H. Wu, F. |
| Title: | Dealing with market dynamism: the role of reconfiguration in global account management |
| Journal: | Management International Review
2011 : VOL. 51:5 p. 635-663 |
| Index terms: | accounts management companies finance internet surveys global marketing strategy |
| Language: | eng |
| Abstract: | This article examines global account management (GAM) within a highly dynamic market by applying the emerging view of dynamic capabilities into the global account setting with a focus on the role of organizational processes that compose the dynamic capabilities of a company in GAM. A cross-industry online survey of companies that are members of the Strategic Account Management Association was also employed. |
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