search query: @author Chernatony, L. de / total: 22
reference: 19 / 22
Author: | Chernatony, L. de |
Title: | The seven building blocks of brands. |
Journal: | Management Today
1993 : MAR, p. 66-68 |
Index terms: | BRAND NAMES MARKETING MANAGEMENT |
Language: | eng |
Abstract: |
SCIMA