search query: @author Reiss, M. / total: 22
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| Author: | Reiss, M. Zeyer, U. |
| Title: | Widerstände vermeiden durch Opportunismus |
| Journal: | Management-Zeitschrift Industrielle Organisation
1994 : JUL-AUG, VOL. 63:7/8, p. 87-90 |
| Index terms: | CHANGE INNOVATION |
| Language: | ger |
| Abstract: | The introduction of novelties in companies is not only subject to qualitative requirements, but also has to be assessed increasingly under the aspects of time and cost efficiency. As a consequence, the handling of any resistance to the change is becoming an important factor. Rather than overcoming the barriers, it is more their "opportunistic" reduction that facilitates an increase in the efficiency of the change management |
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