search query: @author Reiss, M. / total: 22
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| Author: | Reiss, M. Zeyer, U. |
| Title: | Widerstände vermeiden durch Opportunismus. |
| Journal: | Management-Zeitschrift Industrielle Organisation
1994 : VOL. 63:7-8, p. 87-90 |
| Index terms: | ORGANIZATIONAL CHANGE INNOVATION MANAGEMENT COST EFFECTIVENESS IMPLEMENTATION |
| Language: | ger |
| Abstract: | The introduction of novelties in companies is not only subject to qualitative requirements, but also has to be assessed increasingly under the aspects of time and cost efficiency. As a consequence, the handling of any resistance to the change is becoming an important factor. Rather than overcoming the barriers, it is more their < |
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