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| Author: | Snodgrass, C.R. |
| Title: | The use of networks in cross-border competition (Freihandelszone) |
| Journal: | Long Range Planning
1993 : APR, VOL. 26:2, p. 41-50 |
| Index terms: | |
| Freeterms: | MARKETING, ABSATZPLANUNG, MARKETING-INFORMATIONSSYSTEM |
| Language: | eng |
| Abstract: | This paper examines the strategic networking activities of groups of Canadian and American firms to determine whether differences in networking patterns help or hinder cross-border activities under the Canada/USA Free Trade Agreement. The author provides examples of the use of networks and a framework for using strategic networks. Firms can be seen to use their networks to increase their efficiency through reducing their transaction costs and to increase their effectiveness through the acquisition of strategic information. There are important implications for companies in other free trade blocs. |
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