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| Author: | Drosten, M. |
| Title: | Einstieg ins Szenen-Marketing?: Die Jugend gewinnen? |
| Journal: | Absatzwirtschaft
1994 : DEC, p. 34-40 |
| Index terms: | MARKETING CONCEPT MARKETING STRATEGY CONSUMER GOODS YOUTH CULTURE YOUNG PEOPLE GERMANY |
| Language: | ger |
| Abstract: |
SCIMA