search query: @author Chernatony, L. de / total: 22
reference: 16 / 22
| Author: | Lewington, J. Chernatony, L. de Brown, A. |
| Title: | Harnessing the power of database marketing |
| Journal: | Journal of Marketing Management
1996 : MAY, VOL. 12:4, p.329-346 |
| Index terms: | MARKETING MANAGEMENT DATA BASES |
| Language: | eng |
| Abstract: |
SCIMA