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| Author: | Abson, M. |
| Title: | Keeping up with the times (Uhrenindustrie) |
| Journal: | Business Quarterly
1996 : AUTUMN, VOL. 61:1, p. 65-69 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, MARKETINGSTRATEGIE, PRODUKTPOLITIK, INNOVATION |
| Language: | eng |
| Abstract: | Innovation is the driving force behind the success of SWATCH, the Swiss watchmaker. SWATCH was the first quality watch that was also a fashion accessory. SWATCH managed to create a global brand name in only a few years. Maintaining its competitive advantage has meant looking for new ways to stay ahead. |
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