search query: @author Chernatony, L. de / total: 22
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Author: | Chernatony, L. de Dall'Olmo Riley, F. |
Title: | Brand consultants' perspectives on the concept of 'the brand' |
Journal: | Marketing and Research Today
1997 : FEB, VOL. 25:1, p. 45-52 |
Index terms: | BRANDS |
Language: | eng |
Abstract: |
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