search query: @author Chernatony, L. de / total: 22
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| Author: | Chernatony, L. de Dall'Olmo Riley, F. |
| Title: | Brand consultants' perspectives on the concept of 'the brand' |
| Journal: | Marketing and Research Today
1997 : FEB, VOL. 25:1, p. 45-52 |
| Index terms: | BRANDS |
| Language: | eng |
| Abstract: |
SCIMA