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| Author: | Chernatony, L. de Dall'Olmo Riley, F. |
| Title: | Defining a "brand": beyond the literature with experts' interpretations |
| Journal: | Journal of Marketing Management
1998 : JUN, VOL. 14:5, p. 417-443 |
| Index terms: | BRANDS |
| Language: | eng |
| Abstract: |
SCIMA