search query: @freeterm TELEVISION / total: 22
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| Author: | Lang, A. |
| Title: | The limited capacity model of mediated message processing |
| Journal: | Journal of Communication
2000 : WINTER, VOL. 50:1, p. 46-70 |
| Index terms: | Communication Models |
| Freeterms: | Television |
| Language: | eng |
| Abstract: | This paper presents an information-processing model that is directly applicable to the investigation of how mediated messages are processed. It applies the model to the case of television viewing to demonstrate its applicability. |
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