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| Author: | Kirsch, R. J. Laird, K. R. Evans, T. G. |
| Title: | The entry on international CPA firms into emerging markets: motivational factors and and growth strategies |
| Journal: | the International Journal of Accounting
2000 : VOL. 35:1, p. 99-119 |
| Index terms: | Emerging markets Growth International marketing Business services industry China Eastern Europe Baltic countries Marketing mix |
| Language: | eng |
| Abstract: | This article examines the entry of professional service firms, specifically international accounting firms, into emerging foreign markets and explores how they develop and expand their business. A conceptual model is employed to illustrate the interrelationship between a firm's specific characteristics, the foreign environment, and foreign subsidiary intrafirm structure. |
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