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| Author: | Baker, M. Erdogan, Z. |
| Title: | Who we are and what we do - 2000 |
| Journal: | Journal of Marketing Management
2000 : OCT, VOL. 16:7, p. 679-696 |
| Index terms: | UNITED KINGDOM SURVEYS MARKETING |
| Language: | eng |
| Abstract: | This paper presents the findings of a survey of UK marketing academics undertaken in 1998/1999. In part it is a follow-up to a survey undertaken by Diamantopoulos, Schlegelmilch and Neate-Stidson (1992) and, in part, a replication of a survey of members of the Academy of Marketing Science details of which are reported elsewhere in the Journal of Marketing Management. While the survey data cannot claim to be representative of the UK marketing academy it is believed to provide a reasonably accurate profile of who we are and what we do. |
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