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| Author: | Becker, W. Frey, B. Geisler, R. |
| Title: | Controlling deutscher TV-Sender - Aufgaben, Instrumente und Probleme in der Praxis |
| Journal: | Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
2001 : AUG, VOL. 53:5, p. 531-550 |
| Index terms: | Management control Germany |
| Freeterms: | Television |
| Language: | ger |
| Abstract: | "Management Control" or "Controlling" (as it is usually called in German management literature), is a frequently discussed management function in the research concerning German TV-stations, usually as a transfer of existing controlling concepts to TV-management. |
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