search query: @indexterm BUSINESS SERVICES INDUSTRY / total: 22
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| Author: | Tikoo, S. |
| Title: | Franchiser influence strategy use and franchisee experience and dependence |
| Journal: | Journal of Retailing
2002 : FALL, VOL. 78:3, p. 183-192 |
| Index terms: | Franchising Licensing Business services industry |
| Language: | eng |
| Abstract: | Data from a survey of franchisees of a packaging, mailing, and business services franchise system indicate franchisers make more frequent use of request, threats, and legalistic pleas, and less use of recommendations to coordinate less dependent franchises. Frnachisee dependence mediates the relationship between franchisee experience and franchiser use of recommendations, threats, and legalistic pleas. |
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