search query: @freeterm corporate identity / total: 22
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| Author: | Fiol, C.M. |
| Title: | Capitalizing on paradox: The role of language in transforming organizational identities |
| Journal: | Organization Science
2002 : NOV-DEC, VOL. 13:6, p. 653-666 |
| Index terms: | Organizational change Organizational behaviour Companies Communication Languages Models USA |
| Freeterms: | Corporate identity |
| Language: | eng |
| Abstract: | A strongly identified workforce presents a paradox during times of radical organizational change. This paper presents an identity transformation model that capitalizes on the paradoxical tensions over time by unpacking the processes by which individual and organizational levels of identity interact. It operationalizes different stages of the process and rhetorical techniques that leaders can use to guide people through the process. To illustrate the model and its application, the paper highlights moments across a 10-year period at Tech-Co, a high technology company undergoing a significant identity transformation. |
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