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| Author: | Keighley, G. |
| Title: | Is Nintendo Playing the Wrong Game? |
| Journal: | Business 2.0
2003 : AUG, VOL. 4:7, p. 110-115 |
| Index terms: | VIDEO GAMES INDUSTRY COMPETITION COMPETITOR ANALYSIS MARKET STRUCTURE MARKETING |
| Language: | eng |
| Abstract: | Nintendo once owned the videogame business. It was reputedly Japan's single most profitable company in 1991, with its game console in one of every three American homes. Now the company is on the ropes. In just a decade, its share of the U.S. console market has shriveled from 90% to just 15% - nowhere near striking distance of Sony's dominant PlayStation 2. Though Nintendo is still profitable, nearly half of its earnings now come from the handheld Game Boy. In the US, about half of all homes now have a videogame console; 30% of those have at least two. The author asked how Nintendo could have let Sony devour its lunch. The short answer is that the videogame business has changed, but Nintendo hasn't. |
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