search query: @indexterm YOUTH CULTURE / total: 22
reference: 4 / 22
| Author: | Livingstone, S. |
| Title: | The challenge of engaging youth online Contrasting producers' and teenagers interpretations of websites |
| Journal: | European Journal of Communication
2007 : JUN, VOL. 22:2, p. 165-184 |
| Index terms: | internet participation politics youth culture |
| Language: | eng |
| Abstract: | Those who produce content and those who receive it construe textual meaning differently. Those differences may be interpreted in political, cultural, institutional and psychological terms. This article shows attempts to overcome youth civic disengagement through the design and promotion of public sector, internet-based content and services. The article integrates interviews with website producers and teenage users to compare and contrast the encoding and decoding processes in an exemplar website. The analysis reveals a range of communicative challenges for website producers in terms of subject matter, formal composition and mode of address. Article concludes that audience studies can constructively be extended to the analysis of internet use, and substantively that the policy challenge lies less in the question of whether youth is civically engaged and more in the question of who will listen to youth if and when they do become so engaged. |
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